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Apple App Store Smashes Records in 2015’s First Week

With debate swirling around the health of Apple’s retail stores, the success of Apple Pay and the status of Apple rivals, the company’s reputation has been anything but solid. The company’s latest numbers in app sales, however, offer reassurance to the Apple skeptics.

Apple boasted its new sales record at this year’s consumer technology trade show CES, announcing that the first week of the new year brought with it the company’s highest-ever App Store sales as nearly half a billion dollars were spent on apps or in-app purchases.

New Year’s Day itself, Apple said, was the “single biggest day ever in App Store sales history.”

While 2015 is clearly off to a phenomenal start for the tech conglomerate, 2014 didn’t fare too poorly, either. The company additionally revealed that App Store billings spiked 50 percent last year, with apps generating more than $10 billion in revenue.

App developers, of course, deserve much of the credit for Apple’s App Store successes; the company praised indie game developers in particular for their work in an “especially inspired segment” of apps. In its announcement, the company said it paid $25 billion to App Store developers, a figure surpassing last July’s $20 billion payment.

Reports note that, in comparison, Google said it spent $5 billion on its Android app developers last June.

Apple’s record-setting numbers have led to more than 1 million jobs being created from Apple technologies in the U.S. alone, the company says on its website, with about 627,000 of those jobs attributed to iOS-related business.

The company’s promising stats follow retailers’ push to adopt in-app checkout from Apple’s App Store; Ticketmaster, Groupon and LoungeBuddy all adopted Apple Pay in-app payments in recent months.

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PYMNTS STUDY: THE CROSS-BORDER MERCHANT FRICTION INDEX – JUNE 2020

The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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