Cross-Border Gets Cross-Examined During Aug. 12 Webinar

As e-commerce grows ever more global in scope, there are important factors to consider in establishing cross-border B2B or B2C offerings. An upcoming webinar from MPD’s Karen Webster and Digital River’s Rick Barbari will examine best practices in the industry.

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text css_animation=””]Cross-border commerce may be the biggest industry to fly under the radar in the payments sector.

While it’s no secret that Internet usage is exploding beyond the typical province of industrialized, wealthy nations, and jumping in hot spots like China and India, comparatively little ink (OK, bits and bytes) gets spilled on the potential of doing business around the globe for eCommerce players and smaller merchants of all sizes in general.

Consider the fact that as many as 3 billion people can be considered “connected” around the world. And, of course, that’s been spurred by increasing adoption of smart devices, a trend that is unlikely to abate, and one that ensures that mobile commerce is an “always on” activity.

Recent headlines spotlight the link between China and the rest of the world as, say, Alibaba continues to push beyond its own borders and make it easier for consumers overseas to buy goods directly from China. As noted just last month, the company expanded its online retail presence, launching in 11 additional countries across Tmall.com, ranging from Australia to Turkey. And logistics are in place to make shipping increasingly efficient in terms of both time and money. Amazon and eBay have made strides in growing reseller relationships with firms based in China.

But what about firms that are not among those household names – who is doing cross-border well, and who will lead the way? In an effort to untangle what’s been done and what lies ahead as the U.S. and China continue to light the path in cross-border activity, MPD is offering a “Digital Discussion” on Aug. 12, 2015 at 1 p.m.

MPD’s CEO Karen Webster, and Rick Barbari, who is group vice president at Digital River World Payments, will tackle a range of subjects tied to the X-Border landscape, with insight gleaned from the PYMNTS.com X-Border Payments Optimization Index.

As the two executives have noted in the past, the industry itself is a large one, worth about $300 billion this year alone. In an effort to “standardize” performance and metrics across the globe, and across more than four continents and 160 merchants, the PYMNTs.com Index gives a benchmark that can help global merchants – and would-be global merchants – understand what they do well, what others do well (or better) or even how to get started. The Webinar itself will address the “Best of the Best” in the industry, and how they break away from peers.

Among the key discussion points featured in the upcoming Webinar are: How the best retailers should leverage the mobile customer base and which categories and countries have adopted, and adapted to, cross-border commerce with best practices.

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  • How the best retailers optimize for the increasingly mobile customer.
  • Insights by merchant category and by country on why they are considered the best of the best.

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