Merchant Innovation

eBay Finds Time For Apple Watch

As eBay’s projected sales for 2016 go down, the marketplace giant announced yesterday (June 9) the launch of its new app for the Apple Watch. The eBay app is intended to help buyers stay on top of all the auctions they are interested in and sellers to continue to stay responsive to their customers and stay informed of all their selling activity. In these not-so-happy times, eBay is sure to benefit from shining star Apple, which announced its Apple Watch enhancement at WWDC yesterday (June 9).

From the pictures, the app looks fairly simple. It has four main functions on its screen: Activity, Watching, Buying and Selling. TechCrunch, which tested out the app, reports that each section provides key details you would need to know at a glance, like the time left on an auction, the current price, the number of bids, item photos, etc. eBay’s new app builds on similar apps developed for competing smartwatch Samsung Gear and Pebble smartwatches, according to TechCrunch.

Developing for this size screen, eBay says it built an intuitive and personal app which provides eBay’s buyers and sellers with timely, relevant and personal updates. Among its slick features, users will be able to quickly bid directly from their watch by either clicking or using their own voices.

“eBay continues to evolve its product offerings by creating engaging, curated and simplified shopping experiences for customers across all devices,” said David Cheng, director of mobile product at eBay. “With the new realm of ‘glanceable commerce,’ we’re continuing to provide our customers with timely updates so they are always connected to the activities that matter most to them.”

Both buyers and sellers can get quick overviews of their eBay activity and view far more detailed information straight from their push notifications. Within the app, eBay provides an overview of Notifications, Buying, Selling and Watching. Users can consume small bites of time-sensitive and relevant information; for example, sellers can receive push notifications that help them offer speedy customer service through messaging, while buyers have the ability to stay on top of their watched items.

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