For those who were fans of Bag Snob, don’t worry, the site hasn’t gone away — it’s just got a new name, Snob Essentials Shop, which launched its eCommerce site yesterday (April 29).
The shop is the brainchild of Tina Craig and Kelly Cook, who launched a blog that became popular in the fashion world. So the duo decided to turn the fashion site into a fashion shop. And yesterday that shop went live, featuring handbags that come from the founders’ own line, which offers everything from a yellow saddle purse, to a black and white convertible pouch, to a pink and grey messenger bag.
“We’ve been suggesting to our readers our favorite things — we say, being ‘snob-worthy’ — so we’ve always wanted to do this,” Craig said in an interview with Fashionista.
Not only did Craig and Cook launch their own fashion line, which has been featured on Home Shopping Network, but Cook also launched an eCommerce site back when eCommerce was hardly a thing (nearly two decades ago). The new bag line that is featured on the Snob Essentials Shop will be shipped from Los Angeles, which is only the start for these entrepreneurs. Snob Essentials plans to eventually be a multi-brand site as the company moves toward its 10-year anniversary, which Craig and Cook refer to as their “Snob-iversary.”
Snob Essentials hopes to expand into shoes with the help of designer Paul Andrew, who has been featured in Vogue, and the Cool jewelry line by Vita Fede is also on board. Craig and Cook also told Fashionista that celebrity deals are possible for the site eventually, but the duo was not yet ready to name names.