International

Inside Ameriabank’s New Omnichannel Banking Platform

Ameriabank, the Armenian bank headquartered in Yerevan, said Monday (Oct. 5) that it is working with CR2, a multichannel banking software company based in Ireland, to introduce BankWorld, an omnichannel platform.

The partnership marks CR2’s first foray into Armenia, the companies said in a press release. The technology will let Ameriabank offer continuous service at ATM and kiosk stations and also across mobile banking channels.

Among the services that are new to the country’s self-service banking experience, the BankWorld platform will let Ameriabank match devices/channels and products offered to the appropriate clients, expand options at ATMs in terms of banking across multiple accounts (and also feature personalized offers) and perform P2P transactions. The latter activity will be authenticated using data such as phone numbers. Customers will also be able to make cash transactions at Ameriabank ATMs without the use of payment cards.

The BankWorld omnichannel rollout will take place across the next year, the companies said.

[bctt tweet=”The BankWorld omnichannel rollout will take place across the next year, the companies said.”]

CR2 operates in more than 60 countries around the globe and across more than 100 customers.

In a statement accompanying the announcement, Kieran Kilcullen, CR2’s chief commercial officer, stated that “today’s signing, which sees CR2 delivering our unique self-service platform offering to Ameriabank including ATM, Internet banking, mobile banking and kiosk solutions, will allow the bank to create a seamless user experience across all of their self-service channels.”

Separately, in a recent interview discussing omnichannel technology with MPD CEO Karen Webster, Samir Shah, chief executive officer of Aurionpro, which helps clients boost their digital innovation initiatives, said that retail banking as an industry faces a broad challenge to go digital. But opportunities come with the transition to engaging customers at a digital and omnichannel level — chief among them increasing interconnectivity between banks, employees and their customers.

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