Mobile Commerce

Intelligence/Analytics Mobile Startup Secures $17M

Adjust, a mobile intelligence and app analytics startup, has raised $17 million in a fresh round of funding through Highland Europe, bringing its investment total to $30 million.

The Berlin, Germany-based startup, which now has a presence across six major international cities, including San Francisco and Sydney, helps mobile app marketers with data insights through its analytics platform that identifies key assets, analyzes interaction in real time and builds data-driven campaigns. Some of the startup’s partners include Facebook, Twitter, Universal Music, Sony Music and over 600 other ad networks.

“As an independent third-party attribution solutions provider, we assume a central role in connecting app developers to ad networks, publishers and other ecosystem parties,” said Christian Henschel, CEO and cofounder of adjust. “We have now reached a critical scale, where as a market leader within the ecosystem, we are uniquely positioned to drive both product innovation as well as industry standards.”

The company, which was formerly known as Adeven, plans on using its latest round of funding to accelerate product expansion, bolster its platform against fraudulent traffic and improve privacy protection, the company said in a statement.

“The growth of mobile-born companies around the globe signals a positive environment for the development of tracking solutions that provide quality data for business decision-makers,” Henschel added. “As these companies become market leaders, more and more businesses will require a holistic mobile marketing tool. Our ambition is to become that essential part of their business intelligence and process data at scale, just as SAP broke out of its market scope decades ago.”

Adjust’s latest round of funding comes after the company secured $7.6 million in Series C funding in September of last year, led by ACTIVE Venture Partners and supported by existing investors Capnamic Ventures, Target Partners and Iris Capital.

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report

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