Leading Into Launch Week — iPhone Still Leads

The data has just come in, and Apple continues to grow its phone business in the United States at the expense of peers, ranging from Samsung to LG to HTC, as noted by MacRumors.

ComScore, the digital media analytics company, said Thursday (Sept. 3) that the consumer electronics giant has grown share even ahead of the launch — just one week away and slated for a Sept. 9 debut — of the iPhone 6s and iPhone 6s Plus.

Looking at the data, Apple held a 44.2 percent market share across a broad swath of the United States smartphone market, with a subscriber base of users aged 13 and above. That market share data comes based on a three-month average for the period ended in July 2015, said comScore, and represents a gain of 1.1 percentage points over the previous three-month average.

In contrast, within the United States, Samsung’s own market share (at least in that single market) slid to 27.3 percent, which represented a decline of 1.3 percentage points from the April 2015 number. In terms of the “rest of the pack,” LG, Motorola and HTC trailed badly, with respective U.S. shares of 8.7 percent, 4.9 percent and 3.5 percent at the end of July.

Looking at operating systems, Android maintained its lead in the U.S. with slightly more than half, or 51.4 percent, market share at the end of July, and iOS stood at a 44.2 percent share. Way below the radar: Windows Phone had a 2.9 percent operating system market share, with another 1.3 percent for BlackBerry and 0.1 percent for Symbian.

ComScore also weighed in on smartphone apps, stating that in the U.S., Facebook had a 73.3 percent share, with another wave of popular smartphone apps in the U.S., such as Facebook Messenger, YouTube, Google Search and other Google platforms, within the top spots.

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