Merchant Innovation

PayPal’s New SMB Global Sales Resource

Expanding global sales can be a tough obstacle for small and medium-sized businesses, but PayPal is looking to ease the journey through the release of two new eBooks geared at helping SMBs boost sales abroad.

The intention of the company’s eBook offerings, “How to Sell Internationally” and “Selling Into China,” is to help merchants capitalize on the sales opportunities available through reaching global consumers.

In a blog post yesterday (Oct. 20) announcing the release of the eBooks, PayPal’s Director of Global Merchant & Cross-Border Trade Initiatives Melissa O’Malley said more than 10 million PayPal merchants process transactions for nearly 169 million active account holders in 26 different currencies across 203 markets worldwide.

“There’s a world of potential customers out there, just waiting to buy what you’re selling. You just have to think a little more globally,” O’Malley added.

In PayPal’s “How to Sell Internationally” guide, SMBs are provided with the five critical elements needed to take their businesses to the global level: gathering market intelligence, easing purchase capabilities for target customers, being aware of market restrictions and regulations, establishing clear policies for delivery and returns, and projecting future growth.

With China’s annual eCommerce sales frenzy Singles Day right around the corner, which PayPal noted drove more than $9 billion in sales last year, now may be the right time for SMBs to look to China as a possible sales development opportunity.

According to a recent piece from Bloomberg View, China has established a new path to continual growth by transitioning from years of rapid growth, at a growth of 10 percent over the last three decades, to a more sustainable development pace. Its current growth rate stands at 7 percent, which is more than double the global average.

“Merchants that can effectively understand the Chinese marketplace – the demographic composition and purchasing habits of its diverse consumer class, as well as navigating business operation processes such as international logistics – will be well-positioned to reap the rewards,” O’Malley said.

The “Selling Into China” eBook aims to equip online merchants preparing to do business in China with information concerning critical resources, guidance and insights into the market.

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