The “one for one” model of Toms and its popular “buy a pair of shoes, give a pair of shoes” scheme has become a trend for retailers. And Groupon is joining the trend but applying it to food.
Groupon announced yesterday (Feb. 26) the start of its Taste of Groupon event that brings together restaurants across the nation to entice people to eat out, but with a social purpose. As part of the program, Groupon will donate a meal to Feeding America for every food or drink offers consumer engage through the deal. Groupon’s taste buds for the event range from casual burger bars to high-end French restaurants.
“Exploring the local restaurant scene is the absolute best way to experience all that a city has to offer,” Jay Klauminzer, vice president of local deals at Groupon, said in a company news release. “Our Taste of Groupon collection showcases the top places to indulge across the country, and even better, we are matching every single purchase with a donated meal to Feeding America with the goal of reaching 500,000 meals.”
Some of the top choices highlighted by Groupon include: Michelin-starred Tulsi in New York, James Beard Award-nominee Graham Elliot Bistro in Chicago, two-time James Beard Award winner Valentino in Santa Monica, and the iconic Fig & Olive in New York. This event also extends Groupon’s mission to highlight a variety of restaurants to attract consumers across the country.
“Every day Groupon offers unique dining experiences at thousands of restaurants across North America. We celebrate all spectrums of the food landscape. This includes the restaurants of groundbreaking chefs who push the culinary envelope, as well as the corner eateries where mom-and-pops safeguard tradition and family recipes. Our taste buds don’t like to be bored. And neither should yours,” the event promotion reads.