Loyalty & Rewards

What Chase Says About How Couples Vacation

According to JPMorgan Chase’s latest survey, two-thirds of travelers often pay for trips with travel-related points or rewards. The survey also reveals that while eight out of 10 couples plan to take a vacation together this summer, “he said, she said” contradictions suggest men and women lack an understanding of what their significant other looks for in a vacation. Consequently, they don’t always see eye to eye on how to use travel-related points or rewards.

“More Americans are confident about taking time away and booking a vacation this summer,” said Manning Field, head of marketing and innovation for Ultimate Rewards at JPMorgan Chase. “Traveling couples are also actively looking for ways to save money, with two-thirds often paying for trips with travel-related points or rewards. The survey showed contrasting travel perceptions and behaviors, including differences in how individuals prefer to utilize travel-related points or rewards.”

Data suggests that two-thirds of couples often pay for trips with their travel-related points or rewards (68 percent always or often), actively seeking opportunities to use rewards to save money. About one third of the respondents, specifically those ages 35–44 (41 percent), say they always use a credit card with travel-related points or rewards for trips.

However, men and women use rewards differently. Men are more likely than women to use rewards for flights (34 percent versus 25 percent) while women are more likely than men to use rewards for hotel rooms (27 percent versus 19 percent).

The nationwide phone survey commissioned by Chase Ultimate Rewards reached 750 Americans (18–65 years old) who are in a relationship and who travel.

Americans hold 3.3 billion memberships, retail-loyalty research company COLLOQUY recently reported. That is 10.3 loyalty memberships for every man, woman and child in the U.S. The total number of memberships was up 26 percent in the two years since COLLOQUY’s last count and has passed 3 billion for the first time.

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