Mobile payment company Zapper and iPad POS platform Revel Systems announced yesterday (July 8) a partnership to bring their mobile payment technology to restaurants. Top features include real-time reporting, inventory tracking, integrated payroll, delivery management, customer relationship management, loyalty programs, digital menu boards, mobile payments, online ordering and gift cards. The technology can also be used by retail and grocery stores.
Zapper and Revel say restaurants can use their new technology as a fully integrated pay-at-the-table mobile solution, subsequently speeding up service, reducing errors and fraud and simplifying the payment process.
“We are thrilled to be partnering with Revel Systems, a company that shares our passion for creating a seamless experience for restaurants and diners alike,” said Jim Hite, Zapper chief revenue officer. “Zapper was designed to build community, drive increased restaurant revenue and provide a superior customer experience, and this partnership will help more restaurants experience that.”
Restaurants using Revel’s POS system will be able to easily activate Zapper as an additional payment option for their customers. Through Zapper, diners will be able to scan a QR code printed on their bill and pay from the app, without having to wait on their server. During this process, Zapper captures detailed customer data, providing restaurants with the necessary tools to build a following and create targeted offers and promotions.
“Point-of-sale systems are the central nervous systems of businesses, providing powerful tools to ease management and boost sales, and this integration with Zapper provides restaurateurs with a seamlessly integrated, cutting-edge mobile payment solution,” said Lisa Falzone, cofounder and CEO of Revel Systems. “Revel is excited to work with Zapper to offer this forward-thinking integration solution to business owners.”
Restaurants using technology to make customers’ ordering experiences smoother have proven that it brings higher productivity and gains. Chili’s Grill and Bar, for instance, recently turned to tablet manufacturer Ziosk, based in Dallas, to replace its menus with digital tableside tablets at its restaurants around the country. According to Ziosk, guests who use the tablet are 10 times more likely to enroll in a restaurant’s loyalty club and 20 to 30 times more likely to participate in a guest satisfaction survey, giving restaurants even more insights into their customers’ experiences.