Acquiring

Zomato Dining Out in Turkey

Mere weeks after Zomato gobbled up Urbanspoon, the restaurant discovery platform has announced its acquisition of Mekanist in Turkey.

The move increases Zomato’s coverage of restaurants from 27,500 to more than 50,000 restaurants across Turkey. It is the seventh acquisition by Zomato in the last six months. Suffice to say the company is going global at a rapid pace, with pickups of restaurant search platforms in Italy, Poland, the Czech Republic, New Zealand, and Slovakia having increased its presence to 22 countries.

Deepinder Goyal, founder and CEO of Zomato, said, “Mekanist has established itself as one of the heavyweights in the online restaurant search and discovery space in Turkey, and is one of the first and most successful tech startups to emerge from the Turkish startup ecosystem. We’re excited to be joining forces with them as we continue to grow in one of our most important markets.”

The Zomato and Mekanist teams will collaborate to integrate Mekanist’s traffic and restaurant-related content to Zomato. The integrated product between the two companies is expected to be rolled out over the next few months, and will be available to users and business owners in both Turkish and English. Turkish restaurants will be able to make use of Zomato’s hyperlocal advertising model to reach out to target customers.

Led by Info Edge (India) Limited and U.S.-based investment fund Vy Capital, with participation from Sequoia Capital, Zomato raised about $60 million last November to fuel its global expansion efforts. It is currently in talks to raise another $80 million.

——————————–

Latest Insights: 

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The July 2019 Pay Advances: The Gig Economy’s New Normal, a PYMNTS and Mastercard collaboration, examines pay advances – full or partial payments received before an ad hoc job is completed – including how gig workers currently use them and their potential for future adoption.

Click to comment

TRENDING RIGHT NOW

To Top