B2B Payments

Amazon Brings New B2B Play To India

Amazon is no stranger to the B2B landscape in India, having fueled the adoption of digital commerce strategies between buyers and suppliers in recent months and announcing last June that it plans to expand its wholesale operations across the nation.

In a separate strategy, Amazon said it would be launching a different kind of B2B service in India. According to reports, the corporation revealed Friday (Sept. 18) that it is rolling out new services for its online retailers by providing an online payments gateway so sellers can access logistics and delivery mechanisms.

“Our B2B offering allows businesses to scale and grow at low operational cost by leveraging on our investments in payments, logistics, transportation and customer service,” said Amazon India Manager Amit Agarwal, according to reports.

The venture means businesses selling through the Amazon platform can now encourage their buyers to use Amazon to get their products ordered and shipped, meaning sellers don’t have to have separate accounts with third-party logistics firms.

“On receiving an order from a customer online, merchants can intimate us to pick up the package and deliver to their customers by our delivery boys,” Agarwal explained.

The logistics and on-demand delivery space is a hot one in India right now, with several venture capitalists investing in startups in this sector this year. Part of its popularity is the rise of eCommerce within India, whose B2B eCommerce industry is expected to be worth $700 billion by the end of the decade, according to analysis from Walmart.

To check out what else is HOT in B2B, click here.


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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Digital Fraud Tracker Report


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