Business On Tapp Makes A Personal Connection

B2B cloud service provider Endurance International Group is boosting its enterprise-focused mobile offerings through new features of its Business On Tapp app, according to reports.

In a Tuesday (June 16) announcement, Endurance International revealed that Business On Tapp will provide business users with new ways to communicate and network with other companies. The firm, which focuses its services to help SMEs strengthen their digital presence, said that Business on Tapp will facilitate business users that want to seek out the advice of other companies through the application.

Professionals can also now swap digital business cards over the platform and connect with other employees based on geographical location and industry specialty.

The updates offer a more social media-like angle to Business On Tapp, which offers editorial content and interactive features that act as training and support services for SMEs. Now, users can use the Tapp Radar tool to find business owners in their field and area, while the Alerts feature lets users know when someone has responded to comments and conversations.

The Business Card tool enables users to swap their professional information, while Business on Tapp will also include a list of recommended cards that suggests connections based on previous views of other professionals.

In addition to networking with their peers, entrepreneurs will also be able to propose business questions and inquiries to experts in their industries.

Such new features appear to coincide with the embrace of social media by the B2B industry. Platforms like LinkedIn and Facebook lead the way in business and corporate social media efforts, while smaller startups like BusinessVibes offer a specialized digital platform just for business professionals.

According to research from Outsell released last month, B2B professionals are slowly adopting social media marketing and selling tactics in addition to using such platforms to connect with other professionals. The trend, researchers said, is driven largely by millennials and a younger generation of B2B players.