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Google Glass' Comeback Headed Our Way

For months, analysts have been jabbering about how wearable technology is likely to be a big hit with enterprise users – perhaps even more so than with consumers. Google Glass is a prime example of this prediction. While the clunky gadget bid the market farewell in January, rumors have been swirling ever since that the device will likely make a return in the form of an enterprise device.

On Monday (July 6), those rumors hit their peak. Reports from 9 To 5 Google said that Google Glass will be entering its testing phase later this year for the Enterprise Edition of the wearable technology.

The reports followed the filing of a device with the FCC named GG1, speculated by industry insiders to be a codename for the next generation of Google Glass. Unnamed sources told the publication that the next version of the product will be named Enterprise Edition or Google Glass EE. Reports said that it will have an entirely new strategy and hardware than the consumer-facing Google Glass.

9 To 5 Google believes that the GG1 filing is the new Google Glass Enterprise Edition. The device is said to have boosted Wi-Fi capabilities, Bluetooth LE, and other features particularly useful to the workplace.

Industry experts said that the fling signals that Google is ready for the testing phase for the new gadget, and will likely make an announcement for the product in the near future.

While this is all just speculation, the idea that Google would release an enterprise-focused Google Glass product is not far-fetched. Google already operates Glass at Work, a program that provides startups with Google Glass to run their businesses.

“Glass is not dead,” said Ian Shakil, CEO of Augmedix, which is a certified partner of the Glass at Work program in an earlier interview. “Glass at Work is alive, growing and well.”

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The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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