Shutterfly B2B Grows Tall

Online photo service Shutterfly revealed major B2B business in its fourth-quarter earning results this week.

The company’s fourth quarter FY2014 earnings report revealed that its business-to-business sales spiked by 67.2 percent, totaling $20.4 million, compared with just 12.2 million the year prior.

For the quarter ending December 30, 2014, the company said its B2B sales reached $50.62 million, a healthy 34.4 percent increase from the same time frame the year before.

Shutterfly’s business-to-consumer operations did not report such stellar statistics, and the company said the average purchase value dropped by 7 percent to $48.26, reporting flat order value in Q4 FY14 and in the fourth quarter year ending Dec. 30.

During the company’s earnings reports conference call, Shutterfly CEO Jeffrey Housenbold additionally reported the closure of the company’s Treat brand as well as its sub-scale Elmsford facility.

But with the promising numbers for its B2B operations, Shutterfly’s status update was certainly not all negative. The company’s Shutterfly Business Solutions offers B2B e-commerce, e-payments, marketing and order management products.

Its B2B offerings have steadily strengthened over recent quarters, too. The company reported a 16 percent growth of B2B marketing sales in 2014’s Q3, with total B2B revenue seeing a 47 percent increase in the quarter ending September 30, during which Shutterfly CFO Brian Regan noted that the firm would invest more heavily in its Shutterfly Business Solutions.

The success of its B2B operations also endured despite Shutterfly seeing an overall Q3 net loss widening to more than $46 million.