Walmart has steadily boosted its e-commerce offerings within India in recent years. But Thursday (Feb. 19), the retailer announced perhaps its largest effort yet, in the form of an online store allowing its wholesale stores to restock products online.
According to reports, Walmart India revealed the rollout of www.bestprice.in, allowing stores to book their orders online. According to Walmart India President and CEO Krish Iyer, the convenience of shopping and payment done digitally were just some of the motivators behind the project. A Walmart spokesperson told local media that the new site is “revolutionizing the shopping experience.”
“Members can navigate the virtual store and place orders at their convenience as it is a 24/7 interactive site. In addition to the delivery at their doorsteps, convenient payment solutions help them make faster business decisions,” the spokesperson added.
Walmart runs 20 Best Price wholesale stores across India, with plans to open 50 more locations by 2020; the new e-commerce site will first be available to stores in Jalandhar and Ludhiana, reports say.
Last September, Walmart’s India operations announced the launch of e-commerce-service support for its Best Price wholesale stores, allowing those stores to access e-commerce solutions and 24-hour delivery. The resource emerged after Walmart first launched B2B e-commerce efforts in the nation last July and has since expanded in the nation.
India has seen a reenergized focus on its e-commerce market in recent months, thanks to leading e-commerce platform Snapdeal. Earlier this week the company revealed the acquisition of luxury item retailer Exclusivity.in, the latest in a string of company purchases.
It’s a stark development from only a few years ago, when, as of 2010, 90 percent of the nation still primarily used cash for their purchases.