B2B Payments

SMB Software Firm Zetran Jumps Into Accounting

Small business software provider Zetran is adding an accounting solution to its suite of services, the company said on Sunday (June 17).

In a press release, Zetran said it saw a gap in the market for affordable automation software for small and medium-sized business accounting firms. The company aims to help fill that gap with its new accounting software product, myBooks.

“We saw a real need for next-generation, easy-to-use, dependable and affordable accounting software for businesses,” an unnamed spokesperson for the company said in the announcement. “We feel myBooks is an online bookkeeping software that meets all the common and not-so-common small and medium-sized business’ needs head-on. This is a great start for our company, and we have every intention of doing [our] best to exceed even the highest of expectations.”

The accounting tool will first be released in the U.S., though Zetran said it plans to roll out the solution in other markets later. The tool is currently in the testing phase with some SMB clients, with plans for a full-scale launch in the third quarter of this year.

Zetran offers a suite of small business accounting solutions, including the human resources management tool myStaff and the cash flow forecasting and budgeting tool myPlan.

The cloud-based software also signals the increasing push for small business owners to digitize their operations, which remains a hurdle for some professionals. Research from AppDirect last year found that 61 percent of small businesses agreed they would like to adopt more cloud services, but nearly three-quarters reported being overwhelmed by all of their choices.

Separate research from DexYP in its Tech Adoption Index, released last year, found that most small business respondents said they were happy with the technologies they have in place today, though 12 percent admitted they were unaware of existing cloud solutions.

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