Through advancements in reporting and analytics, as well as additional integrations, Oracle’s service will further enable retailers, restaurants and manufacturers to source, develop, track and market their products. As items are developed, the solution can create accurate and certified labeling details according to regulatory and industry policies so that brands can quickly respond to product and industry incidents.
For example, in 2016, a multi-state listeria outbreak in the U.S. affected a number of well-known supermarket chains. By using Oracle’s service, one grocer was able to quickly pull stock-keeping units (SKUs) to identify where the product was being sold, and communicate with its customers.
“Delivering on your brand promise today is as much about quality and trust as it is about cost,” said Jeff Warren, vice president of retail strategy and solutions management for Oracle, in a press release. “Customers expect retailers to know everything about the items they purchase, whether this is information on availability, ingredients or the manufacturing process. They expect transparency and greater access to information in real time. The biggest names in grocery rely on Oracle Retail Brand Compliance to meet these expectations, while protecting their customers and brands.”
The enhancements to the service include KPI dashboards that provide insights, business intelligence and operational reporting on supply chain and product analysis, as well as consumer product compositions for in-store formulations, labeling and digital dietary advice. They also include API integrations with Oracle applications.
“For retailers, having full visibility across their entire supply chains is a game-changer. It can mean the difference between minutes or weeks when responding to incidents, tracking and removing contaminated food from store shelves, and notifying consumers. Brand damage aside, that can mean the difference between life and death,” noted Paul Woodward, Oracle’s senior director of solutions management group, RGBU.