“Wilo’s over 80 production and distribution companies are serving a highly fragmented market with extensive decision-making journeys,” Spryker said in a news release.
“Accordingly, they are very familiar with the commerce challenges that come with sophisticated sales processes. Therefore, as a major cornerstone of their digital strategy, Wilo decided to seek out a strategic partner who can lift their digital commerce roadmap to the next level.”
The company says its partner diva-e will offer consulting services to support the creation of a business model, along with leading the end-to-end platform implementation.
Alexander Knorn, vice president of group marketing at Wilo, said the company is moving from being a product supplier to a solution provider. He said the manufacturer will look at building other digital business models with Spryker and diva-e, such as for small water systems.
“This will allow us to pursue our sustainability strategy and supply an additional 100 million people with clean water by 2025,” Knorn said.
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Last month, Spryker formed a partnership with FarEye, a software-as-a-service (SaaS) company dealing with last-mile logistics challenges, to integrate FarEye’s intelligent delivery platform and Spryker’s digital commerce operating system.
The companies say the collaboration will let merchants offer a customer experience that can be closely tweaked at every point from initiating a purchase to receiving a delivery.
Read more: Spryker Partners With FarEye on Last-Mile Delivery of B2B eCommerce
PYMNTS spoke with Spryker CEO and co-founder Boris Lokschin earlier this year about the early attempts by B2B companies to enter the world of eCommerce.
At first, he said, that push was driven by a need to cut costs, but companies are now beginning to grasp the top-line opportunities of embracing the eCommerce model.
Related: Spryker Talks B2B eCommerce Evolution
“B2B companies, especially manufacturers, now recognize they need to build additional revenue streams,” Lokschin said.
