The new offering called FreshlyWell aims to serve employers, healthcare systems, universities, senior living facilities, hospitality organizations and others that want to provide employees or members with meals on-site or delivered to their homes with discounts or subsidies, according to a Tuesday (Aug. 30) press release.
“With over 80% of Americans not meeting U.S. dietary recommendation, we know that providing nourishing food is no longer a consideration; it’s a necessity,” Freshly CEO Anna Fabrega said in the release. “We’re proud to introduce customized offerings that address a variety of needs for organizations and provide long-term, meaningful impact for their people.”
The announcement comes one day after member engagement, benefits administration and healthcare company NationsBenefits announced an agreement to acquire health and wellness-oriented food manufacturer DeliverLean in order to expand its “food as medicine” offering.
Read more: NationsBenefits Acquires DeliverLean to Expand ‘Food as Medicine’ Offering
With its acquisition, NationsBenefits will add healthy post-discharge and chronic care meals to the other products it can provide to Medicare beneficiaries.
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Delivering prepared meals is becoming more and more common. PYMNTS research has found that 28% of consumers are ordering restaurant meal deliveries via aggregators more often than they did before March 2020, while only 9% are doing so less often.
Read more: 36% of Consumers Use Mobile Order-Ahead for Restaurant Meals More Often
The percentage of consumers doing so is higher among those who are frequent customers, with 36% of these customers ordering via aggregators more often, according to “The Digital Divide,” a PYMNTS and Paytronix collaboration based on a survey of 2,664 U.S. adults who regularly purchase food from restaurants.
Speaking of Freshly’s new B2B offering, Fabrega said, “Today’s landscape has sparked renewed conversations around wellness, and there’s a call for industry organizations to prioritize the wellbeing of their people.”
