GameDay merchandising x-border
Cross Border Commerce

Helping Merchants Chalk Up X-Border Commerce Wins

What do the Golden State Warriors and X-Border commerce have in common? Victor Rubio, Director of eCommerce for Gameday Merchandising and the engine for the Warrior’s eCommerce site, tells Karen Webster that it’s all about serving Steph Curry fans wherever they happen to be. In the May edition of the X-Border Payments Optimization Tracker, Rubio shares Gameday’s secret sauce for putting x-Border points on the board. That and an update of the 89 x-border player profiles awaits.

Signs of the Golden State Warriors’ recent success are far from contained within the NBA team’s hometown of Oakland. The global appeal of the Warriors – and their record-breaking season and superstar 3-point shooter Steph Curry – has earned them fans all across the world. The team’s international popularity has caused Gameday Merchandising, the company behind the Warriors’ eCommerce site, to become global as well, shipping products to 54 countries. To securely meet international demand, Gameday Merchandising relies on cross-border solutions to process global transactions while still adhering to rules surrounding fraud, risk, tax and legal compliance. 

Gameday Merchandising is not alone in its quest to safely streamline international payments. Global demand for foreign goods has inspired numerous government agencies to repeal — and implement –regulations to keep cross-border eCommerce efficient and secure. Chinese officials recently eliminated the nation’s parcel tax for eCommerce retail imports, resulting in a 70-percent discount on import taxes for single eCommerce transactions. In the U.S., eCommerce shoppers will not have to pay duty and tax premiums for international purchases totaling under $800. Previously, these fees were imposed on purchases of $200 or more. In an effort to bolster data protection for European eCommerce shoppers, the European Parliament recently replaced the Data Protective Directive of 1995 with the General Data Protection Regulation. The updated regulation stipulates that consumers need to give clear consent before private data is released, and they will be alerted if any of their information is compromised.

The May edition of the X-Border Payments Optimization Trackershowcases moves being made by an expanding directory of industry players, as well as news highlights from throughout the cross-border world. The Tracker includes four updated player profiles and six new additions.

Gameday Merchandising scores big with an assist from FedEx CrossBorder

This month’s cover story features an interview with Victor Rubio, Gameday Merchandising’s Director of eCommerce, about the challenges – and solutions – surrounding cross-border purchases. 

Here’s a sneak peek:

Since expanding its international shipping capabilities, Gameday Merchandising has continued to score points with consumers around the globe. According to Rubio, the company has seen a “double-digit increase” to its international fulfillment, as it no longer needs to limit itself when it comes to cross-border transactions.

“It’s been very lucrative for us,” he said. “It’s opened up international doors that we weren’t able to open before because we didn’t have the confidence, and it’s allowed us to make our proposals more robust because we can provide that international service that our potential client wants.”


To download the May edition of the PYMNTS X-Border Payments Optimization Tracker, click the button below.



About The Tracker

The PYMNTS X-Border Payments Optimization Tracker™ provides an organizing framework for evaluating the many players that help merchants optimize their cross border clients effectively and efficiently.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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