Adobe and Amazon have teamed up to ride the next wave of online shopping — direct-to-consumer (D2C) selling, according to a report by TechCrunch.
The two companies announced a new program called Branded Stores for Amazon Sellers, which will help create “branded storefronts,” which aren’t necessarily websites, to interact with customers.
The idea is for small- and medium-sized merchants that have been selling on other platforms, but including Amazon, to build out their own customer experiences while still using the selling tools from the Amazon ecosphere.
That doesn’t include Amazon Prime at the moment, but there has been talk about adding it in the future. It does cover Amazon Pay and hosting and fulfillment on Amazon Web Services (AWS).
Pricing for the service has not been announced, but it’s starting in North America with plans to expand to Europe. The news comes on the heels of Adobe’s announcement that it has added Magento updates featuring Amazon and Google integrations.
“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow, and build loyalty,” said Adobe Vice President of Commerce Product and Platform Jason Woosley in a statement. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”
The move for Amazon shows it is trying to adapt with the times and the rise of D2C shopping, where transactions can happen anywhere, be it on Snapchat, Twitter or Facebook, among others. In fact, some brands are eschewing websites altogether in favor of creating direct relationships with customers through engagement.
“We are excited to support the Branded Stores for Amazon Sellers offering from Magento, which builds on our long running collaboration with Adobe,” said Terry Wise, the VP of Channels and Alliances at Amazon Web Services. “Powered by AWS, this launch will provide sellers a seamless way to grow their business and scale for peak shopping periods.”