The Target app is integrating with Shipt for same-day delivery, sometimes within one hour, Target said in a press release on Thursday (Nov. 14).
Same-day delivery will be free for orders of $75 or more from Nov. 17 through Nov. 26.
“Millions of guests love using the Target app to shop, save and get what they need quickly – and it’s a game-changer during the busy holiday season,” said Dawn Block, senior vice president of digital for Target. She added that offering same-day delivery makes holiday shopping easier and faster.
Shipt shoppers will personally fulfill orders and bring items directly to customers’ homes, offices, hotels and other locations. Users will also get benefits, including 5 percent off for purchases made using a Target RedCard as well as special offers.
Target shoppers can get same-day delivery by becoming a Shipt member or by paying a $9.99 delivery fee per order. Newcomers to Shipt get a free four-week trial membership.
Target acquired Shipt in 2017 for $550 million. Previously, Target customers could get same-day delivery by being a Shipt member for $99 a year, which is still an option.
Walmart ramped up its next-day delivery service ahead of the back-to-school shopping season.
Groceries are also being used in tandem with faster deliveries, underscoring how more shoppers are becoming comfortable with ordering grocery items online. Walmart’s latest offering in this area is the Delivery Unlimited subscription, which offers consumers the option of either paying $12.95 per month or $98 per year to shop online and have their groceries delivered as often as they like, with no restrictions on delivery times.
In April, Amazon said it would spend $800 million to slash delivery times from two days to one day for its millions of Prime customers. One-day and same-day delivery is an option for some goods, depending on the market.
Alcohol, groceries and countless other products are all part of the same-day delivery mix. Consumers can expect more moves on this front in the coming months and into 2020.