Fulfillment Provider PFS Deploys Pop-Up Center for L’Oréal’s SkinCeuticals Brand

PFS, L'oreal, eCommerce, SkinCeuticals

ECommerce order fulfillment provider PFS has set up a pop-up fulfillment center for SkinCeuticals, one of its L’Oréal brands, according to a Wednesday (Sept. 14) press release.

PFS has provided SkinCeuticals with order management and payment processing services for its direct-to-consumer eCommerce channel, per the release, making use of its RetailConnect product to do so. SkinCeuticals isn’t a current PFS order fulfillment client, but it did have a loyalty merch program needing a one-time fulfillment operation.

According to the release, SkinCeuticals wanted to put up a “quick and cost-effective” pick-pack-shop solution, without any complex integrations, to help with a customer loyalty program redemption event.

“This project was a fantastic example of the flexibility and efficiency our fulfillment innovations bring to the market,” said Zach Thomann, president and chief operating officer of PFS. “RetailConnect and our other fulfillment-as-a-service (FaaS) products are created using the same technology and processes deployed within our core order fulfillment operations.”

He added that the RetailConnect operation can be put into various working environments.

“We appreciate PFS implementing such a creative solution for our loyalty program,” said Tania Flagg, senior manager of digital education at SkinCeuticals. “They were able to fulfill all the orders quickly and accurately, saving us the hassle of finding a different provider while delighting our customers at the same time.”

L’Oréal saw 25.7% eCommerce growth last year, which helped it bolster its overall sales, PYMNTS wrote. The company as a whole saw 16.1% growth, which was double the usual standard for the industry.

Read more: L’Oréal eCommerce Growth Sparks 2021 Sales Spike

“We have been able to seize the opportunities offered by new digital channels,” L’Oréal CEO Nicolas Hieronimus said in the quarterly report. “At the same time, we are continuing to digitalize points of sale as part of an integrated omnichannel strategy.

“We are also pursuing our Beauty Tech transformation by investing in data and artificial intelligence, and by establishing strategic partnerships such as our alliance with Verily, to better understand and characterize skin and hair aging mechanisms.”