Subscription-based drink startup Hooch is clinking glasses after raising $1.5 million from investors that included celebrities like Chris Burch, Russell Simmons and Shaun White.
Dubbed a “private cocktail society,” Hooch allows subscribers to enjoy one drink “on the house” daily at different bars and clubs in certain cities, for just $9.99 per month. All parties seem to benefit: Bars get new patrons; patrons discover new locales. There are more than 400 bars locked and loaded into the interface that is available in New York, Los Angeles, Miami, Dallas, Austin, San Diego, New Jersey, Phoenix and Hong Kong.
But with a total of $2.7 million in hand, the business isn’t going home just yet. While it’ll use the money to make enhancements to the app for all users — such as a “touchless redemption” payment process for drinks — the startup has plans to raise even more in a Series A in early 2017, targeting $4 million–$5 million in the round.
Later down the line, the startup says it wants to allow users to order more drinks — for additional money — and even settle your entire bill with the bar or club through the app.
Hooch said its looking to expand to 35 cities by the end of 2017. In the interim, look for it next in Seattle, Houston and San Francisco.
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