Merchant Innovation

Amazon Announces Kickstarter Collection, Makes 300 Crowdsourced Products Available For Purchase

Amazon announces launch of Kickstarter Collection.

Amazon Launchpad announced on Wednesday (July 27) that it was launching a “Kickstarter Collection” feature, where customers could shop for more than 300 products crowdfunded on the Kickstarter platform in “one convenient place,” including everything from virtual reality headsets to “smart” herb gardens.

Startups featured on Amazon’s Kickstarter Collection include Piper, Zivix, Prynt, MudWatt and many more. Customers shopping the Kickstarter Collection can “browse” a variety of categories, such as “Home & Kitchen,” “Wireless Accessories,” “Electronics” or “Toys & Games.”

“At Amazon, we work hard to offer the widest possible selection of products so that customers can find anything and everything they might want to buy online. Working with Kickstarter is a great way for us to hear directly from customers what products they care about, since they truly hold the power to bring these products to life,” Jim Adkins, Amazon’s vice president, said in a statement. “We created the Amazon Launchpad program a year ago to serve creators, inventors and startups. Our goal is to enable them to reach Amazon’s hundreds of millions of customers and to overcome one of the biggest challenges any startup faces — bringing their product to market successfully.”

Launched last year, Amazon’s Launchpad has worked with more than 100 “leading venture capital firms,” as well as crowdfunding platforms and startups, to help propel over 1,000 new products to market in the U.S., U.K., China, Germany and France, according to Amazon. Launchpad offers startups a “streamlined onboarding experience, custom product pages, a comprehensive marketing package and access to Amazon’s global fulfillment network.”

“Kickstarter helps independent creators find the resources, courage and community they need to bring their creative projects to life,” Yancey Strickler, Kickstarter cofounder and CEO, said in a statement. “We’re thrilled to collaborate with Amazon Launchpad on creating a new path for those projects to be discovered, experienced and loved.”

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