Merchant Innovation

Amazon Prime Makes Carrier Bill Deal

Amazon Prime And Sprint Deal

Amazon may be making it easier for Sprint users to add on the Amazon Prime loyalty service.

Android Authority reported late last week that Amazon and Sprint now have an exclusive deal that will allow Sprint users to pay for their Amazon Prime subscription by tacking the fee onto their monthly bill.

With an additional monthly charge of $10.99, Sprint customers can subscribe to Amazon Prime, and for a limited time, they can also receive Amazon Prime for free for 60 days. For those that choose to subscribe via the monthly payments, the price for Amazon Prime is significantly more expensive at $131.88 per year.

Although, some may accept the higher cost just for the convenience of having the fee automatically included in an existing monthly bill.

“You’ll love watching, listening, playing and reading on the super-fast Sprint LTE Network. Pay month-to-month and avoid an upfront payment and a separate bill. Amazon Prime will be added right to your Sprint bill,” the company explained on its website.

In other Amazon Prime news, the eCommerce retail giant is gearing up for its massive sales day for mid-July buoyed by the success of its first-ever Prime Day last summer.

Amazon said its first Prime Day last July 15, to celebrate the online retailer’s 20th anniversary, garnered 18 percent higher sales than its previous Black Friday, the traditional start of the holiday shopping season on the first Friday after Thanksgiving, and 266 percent higher than sales on July 15, 2014.

Earlier this year, Amazon sent a letter to merchants stating that it planned another Prime Day in mid-July and encouraging them to submit products for consideration as part of its Prime Day Lightning Deals by May 4.

“Last year, we celebrated the first-ever Prime Day, a one-day global shopping event exclusively for Prime members,” the letter stated.

“Customers ordered 34.4 million items, breaking all of our Black Friday records with 398 items ordered per second. Prime Day was also a success for sellers on Amazon that use Fulfillment by Amazon, with record-breaking unit sales growing nearly 300 percent worldwide.”


New PYMNTS Report: Preventing Financial Crimes Playbook – July 2020 

Call it the great tug-of-war. Fraudsters are teaming up to form elaborate rings that work in sync to launch account takeovers. Chris Tremont, EVP at Radius Bank, tells PYMNTS that financial institutions (FIs) can beat such highly organized fraudsters at their own game. In the July 2020 Preventing Financial Crimes Playbook, Tremont lays out how.

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