News

Social Commerce
Twitter Taps eToro to Let Users Trade Assets
April 13, 2023

Twitter has teamed with social investment platform eToro to let users trade financial assets. “Very excited to be launching a new $Cashtags partnership with @Twitter which will enable Twitter users to see real-time prices for a much wider range of stocks, crypto & other assets...

Retail
Madison Reed Expands ‘Uniquely Curated’ Membership and Rewards Programs
April 13, 2023

Hair color brand Madison Reed has expanded its membership and rewards programs. The firm now offers one free and one paid program for those who color at home, and two paid programs for those who color at a Hair Color Bar, Madison Reed said in...

Retail
Rent the Runway Sees Renewed Traction as Rentals Have a Moment
April 13, 2023

Earlier this month, PYMNTS discussed the momentum behind resale as sustainability has come to the forefront for consumers. Now the rental market, while not a new concept, is hoping for the same type of traction. In a recent presentation to investors, Rent the Runway (RTR)...

Retail
Food Brands HelloFresh and Truff Tap Nostalgia to Drive Sales
April 13, 2023

Brand collaborations such as HelloFresh and Marvel or Truff and Nintendo’s Super Mario Bros. can be perceived as trendy marketing tactics, an innovative way to reach new customers. While on the surface these collaborations simply seem cool, they’re much more strategic than meets the eye....

Retail
Pinterest Invests in Shopping Tech to Retain Platform’s Merchants
April 13, 2023

Pinterest is reportedly adjusting its retail strategy as ads become a key revenue source. Bill Watkins, the social media platform’s chief revenue officer, said in an Axios report Wednesday (April 12) that Pinterest was investing in technology that will “drive the best shopping experience fulfilled...

Faster Payments
Plaid Adds Instant Payouts to Its Transfer Tool
April 13, 2023

Open banking platform Plaid says it is giving users the ability to make instant payouts. The company announced Thursday (April 13) that it was adding an instant payout feature to the Plaid Transfer product. This means users can make transactions through the RTP (real-time payments)...

Retail
LVMH ‘Extremely Optimistic’ on China as Luxury Sales Leap
April 13, 2023

Consumer desire for luxury goods in post-COVID China has meant good news for LVMH. The Louis Vuitton owner on Wednesday (April 12) reported a 17% increase in sales for its first quarter, driven in part by a resumption of shopping among Chinese consumers following the...

Retail
Mastercard on How BaaS Providers Can Reach Their Full Potential
April 13, 2023

Embedded finance can help nonfinancial brands reach their full potential by allowing customers to transact seamlessly wherever they are, reducing the risk of cart abandonment online, says Mastercard’s Sherri Haymond.

Artificial Intelligence
AI Helps Banks and Merchants Fill Digital Payments Risk Management Gap
April 13, 2023

Digital commerce has a data problem. Jeff Hallenbeck, head of financial partnerships at Forter, told PYMNTS that “data droughts” exist between issuers, payment service providers and card networks when making risk-informed decisions about whether — or not — to approve transactions. The result? Friction, lost...