According to Verifone, its devices are used at more than 50 percent of all point-of-sale terminals in Denmark, which will enable the nearly 800,000 Danes who currently use Swipp to use the mobile payments method while shopping in store.
“The Danes are very eager to be able to pay via their phones, and this is a genuine game-changer in mobile payments in Denmark,” Swipp Chief Commercial Officer Peter Bredgaard said in a press release.
“Merchants will experience an easy path to mobile payment as this only requires a minor upgrade of already installed Verifone terminals. They avoid extra devices in stores and all the cost and complexity associated with new hardware. As such, it is by far the most cost-effective and fastest implementation of integrated mobile payment services you can embark on as a retail company in Denmark,” Bredgaard added.
Using Swipp will also allow consumers to take advantage of the higher transfer limits the app supports that go up to DKK 25,000 (about $3,600) per day. Verifone expects use of the Swipp app to go live at several joint locations beginning next month.
“We see it as a truly future-proof approach to mobile payment, where the payment terminal is the focal point in the physical store,” June Felix, president of Verifone Europe, explained.
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“Verifone opens up Bluetooth Low Energy communication as a supplement to already active EMV and NFC capabilities, and this allows the merchant to integrate new methods of payment without spending time and money on software integration with a number of different payment solutions.”
