The digital world has allowed many engaged couples many more options on how to receive gifts. Do they want guests to give the gift of an activity on the honeymoon, help them build their dream home or just go the traditional route with a registry of fine bone china and Waterford crystal.
One couple in India is severing their connection with cash as they create their union in November. Taking the Digital India initiative to the next step, Aanya and Suchit are making there wedding “cashless” and helping further the Indian government’s push to move more services online.
At Indian weddings, it is customary for the couple to accept guests’ “blessings,” which are paper envelopes with money inside. But for Aanya and Suchit’s wedding, there is a Paytm QR code right on their wedding invitation, enabling invitees to transfer money. The invitation even encourages the change, saying it will help reduce pollution.
Sure, the invitation to transfer money on the invitation itself is unorthodox. Some question the new protocol, while others cheer for this innovative way of blessing the couple.
The couple also sweetened the invite by also adding another QR code to enjoy traditional Indian sweets at Haldiram’s, regardless of if guests will join the celebration.
As we cheers to the happy couple, we’re wondering if this could this be the new trend in wedding gifts?
We’re always on the lookout for opportunities to partner with innovators and disruptors.
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