Barclaycard, the credit card issuer, has inked a deal with DCK Group, the fashion jewelry maker, in which DCK will add Barclaycard’s bPay’s contactless payment chip to its line of Tutch jewelry, which sells at major high-end retailers in the U.K., such as Miss Selfridge and Dorothy Perkins.
According to a report, DCK has relationships with 15 retailers in 33 countries, giving Barclay access to a wide new audience. Barclay also inked a deal with Tappy Technologies, which takes traditional watches from fashion brands and transforms them into wearable contactless payment devices. “Thanks to the huge growth we are seeing in contactless payments, consumers are looking for even more convenience when it comes to paying, and these partnerships show how the worlds of fashion and technology can combine to provide consumers with quick, easy and convenient ways of making secure payments for £30 and under,” said Tami Hargreaves, commercial director, digital consumer payments at Barclaycard. Hargreaves noted that more details about the products that will include contactless payment capabilities, the retail stores that will be selling them and the price ranges for the jewelry and devices will be revealed at a later date.
While wearable fitness trackers and watches may not have been a must-have gift during the holiday season, the market for devices that can also make payments is growing and is set to explode in terms of the different form factors. For the PGA Tour’s kickoff event in May, MasterCard paired with Callaway Golf Company to show how everyday golf gear, like a glove, can be turned into a payment-enabled device. MasterCard built upon its Commerce for Every Device program to show golfers how they can use the payments technology to pay for goods in a manner that doesn’t take time away from their game. MasterCard also announced it was expanding the use of its Qkr! with MasterPass at the invitational to provide Android and iOS users with a digital payment experience when paying for food or merchandise.