Uber Teams With EBANX On PIX Payments In Brazil

Rideshare giant Uber is partnering with Brazilian FinTech EBANX to be the exclusive payments processor for PIX, the instant payment network overseen by the Central Bank of Brazil.

“Brazilians will be able to pay for their Uber rides and Uber Eats orders with PIX, and EBANX, through its company EBANX Pagamentos Ltda., that offers local payment processing in Brazil, will be the exclusive partner of the tech giant in processing these payments,” according to a Monday (Nov. 16) news release.

Claudia Woods, general manager for Uber Brazil, said in the announcement that the Brazilian market is pivotal for Uber and with PIX, it can deliver “a new payment experience to our millions of users that is aligned with the objective to always provide and think of ways to make life easier through technology.”

She added that PIX will have an “important role” as a contemporary way to pay, “and EBANX will give us the necessary tools for processing these payments safely.”

The tie up between Uber and EBANX adds to their existing partnership for Uber Cash that began last year. The new collaboration further gives Uber users in Brazil a way to get Uber Cash and pay for orders directly on UberEats.  

“We truly believe that PIX will be a milestone of financial inclusion in Brazil, bringing millions of Brazilians into the digital economy. We are happy to partner with Uber for this new payment method, offering more options for Brazilians to enjoy their services, and addressing Uber’s needs of payments, localization and good user experience through our solutions,” said Henrik Nilsmo, chief commercial officer of EBANX. 

At the start of 2020, the unicorn FinTech EBANX started trialing a new wallet called Ebanx Go, with 10,000 consumers. The account gives customers a card with 5 percent cash-back rewards.

EBANX and Visa extended their partnership in September to deliver payment services to international websites that sell to Brazil via EBANX. Founded in 2012, EBANX operates across Colombia, Argentina, Peru, Chile, Bolivia, Ecuador, Uruguay and Mexico, in addition to Brazil. 

Uber’s third quarter earnings call earlier this month emphasized its California victory and news that ridership was increasing in 11 of the top 15 markets in the U.S.