Apple Music has a new plan to onboard more subscribers on its platform. The service is adding a twist to its élan with the introduction of celebrity playlists for its fashion-loving subscribers.
The music streaming service is partnering with top-label fashion designers to introduce custom playlists that are curated by them. The first to join the list is Alexander Wang, who has released three new playlists in partnership with Apple, along with editorial content and featured videos – a new feature that also lets curators upload unique images in their gallery.
Apple Music plans on featuring a designer every month. After the featured designer changes, the service would still make their content available for the subscribers, and the designers would even be able to revise their playlist later, Forbes reported.
The tech giant’s plan to work with fashion designers comes after its partnership with Burberry late last year. As a curator, Burberry now has a unique page on Apple Music’s platform, which reportedly features editorial content and musicians from the British Isles.
This signals Apple’s plan to use its music streaming service to work in partnership with brands by allowing them to connect to their users in a meaningful way. The move is somewhat similar to that of its Swedish competitor, Spotify, which is also working with brands to stream sponsored playlists, as Forbes pointed out.
