BJ’s Big Online-To-Offline Ordering Move

It’s been a big week for curbside pickup in retail, with CVS leading off the headlines with its announcement that it will be the latest big chain giving customers the option of grabbing and going with their goods at the curb.

BJ’s Wholesale Club — apparently inspired by the rapidly changing world around it — will also be attending the order online, pick up and pay in store party.

“We are offering our members total freedom of choice regarding how they shop at BJ’s Wholesale Club,” said Bari Harlam, executive VP of marketing and membership for BJ’s. ”Our new pick up and pay option is another benefit of a BJ’s membership. This new service combines the at-home convenience of online shopping, including guaranteed product availability, and our affordable pricing, without the wait for shipping and delivery.”

Going forward, BJ’s members will have the option of ordering products online and picking up and paying at one of BJ’s 213 stores. Once an order is made, a BJ’s worker will go and find the items, cart them and place said cart at customer service. Once the order is ready to go, the customer is alerted via email or text, and if the order is placed before 1 p.m., the order can be made and picked up in the same day.

Payment is made in store at the point of sale, and of course, the cart can be taken and expanded upon, if the consumer realizes they still have a bit more shopping to do.