Black Friday results are in, and the overall winner was, of course, shopping in general, as consumers consumed. But expectations surpassed the reality of mobile phones, where Samsung Pay and Android Pay barely registered on the payments radar.
Fortune said that about 90 percent of payments made in stores came through credit cards as estimated by Cayan, a payments processor. The mobile phone was an almost nonexistent contributor, at about 80 basis points, or less than 1 percent, of activity. As measured by state-by-state purchases, California, billed by the publication as a relatively tech-savvy state, logged only 1 percent of payments via mobile.
Of an admittedly small base, the mobile payments side of the coin was actually double the rate seen last year.
Stumbling blocks, according to Fortune, included a dearth of incentives and some incompatibility at the register.
Though the aforementioned stats have to do with in-store payments, the mobile device did hold sway over online transactions, as online spending was up 18 percent year over year. Adobe noted that, of that $5.3 billion tally, 36 percent was from mobile payments done across devices.
