Retail

Wayfair’s View In Room Update Allows Users To Virtually Decorate Real Rooms

Wayfair’s newest upgrade to its mobile app will let users get a feel for what their items might potentially look like in their own homes. The newest upgrade — called View in Room — will let users upload pictures of their own rooms and place Wayfair decor in those images to get a 2D rendering of how it might look.

View in Room, available on Wayfair’s app for iPhone and Android devices, will work on the Wayfair flagship app, as well as the company’s Joss & Main and AllModern mobile apps. All in, consumers will have a library of 6 million or so objects to experiment with.

There is also a 3D option, but those will either require special 3D equipment or the Lenovo Tango-enabled Phab 2 Pro.

The move comes as one of many upgrades to its virtual rendering capability that Wayfair has made of late. Over the summer, Wayfair rolled out Patio Playground for Oculus Rift users and opened access to its 3D library of scanned items through an updated API. Last month, Wayfair rolled out IdeaSpace as a VR application for Google’s Daydream products, which allows customers to get inside customer-designed virtual rooms.

View in Room, on the other hand, largely relies on 2D images but does allow customers to work with and visualize existing physical spaces. As for when View in Room will go 3D, Wayfair said the idea is under development but does not have a hard release timeline set.

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