Retail

Brayola Secures a $2.5-Million Lift in Funding

Not all bras were made equal. Similar to finding the right fit in a pair of jeans or T-shirt, fashion labels make their own unique version of a size which is not exactly uniform across brands. As such, finding the right fit for most clothing can be a challenge.

Brayola to the rescue! The eCommerce platform has shared news of its latest round of funding to help women find a better-fitting bra. In its Series A funding, Brayola has secured a $2.5-million infusion of cash bringing its total round to a solid $5 million. Top investors from this latest funding round include the Firstime Fund, Ilan Shiloah, Nir Tralovsky, Jonathan Benartzi, Gett founders Shahar Waiser and Roi More, and Haim Dabah.

Through its data and algorithm, visitors to the Brayola website are able to share their preferred bra brand and size to receive recommendations on similar bras. Traditional platforms see a 30 percent return rate on bras, but Brayola touts its 10 percent return rate. Through its 100+ brand partnerships, Brayola has a wide array of bras available to select from.

At the end of 2016, Brayola reached $10 million in revenue, and the company is expecting to reach $27 million by the end of this year. Given the company’s small amount of returns on bras, it may be safe to say that Brayola will reach its intended goal. As shopping for bras can be a long and arduous task, and the increase in shopping online for most items, this new way of purchasing new bras may be the tool to help save women everywhere time and money in the long run.

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