Retail

Houzz Adds 3D AR to Its Shopping Experience

Furniture and home decor shopping can sometimes be a long process of visiting retail store after retail store to find just the right piece. Sometimes even when furniture is purchased and consumers get it home, the piece doesn’t quite look right in its intended room.

Online home renovation and design company Houzz is looking to revolutionize this process with  the launch of its View in My Room 3D augmented reality offering. Through this new app, iPhone and iPad users will have the ability to see 300K+ furniture and decor products via the Houzz Shop in 3D. What makes this new augmented reality app unique is that the viewing process will help consumers visualize the pieces in their home with the help of augmented reality taking “try before you buy” to the next level in furniture and home decor shopping.

Houzz’s co-founder and president, Alon Cohen, highlighted how this new offering will help make the furniture and home decor buying process much more efficient and streamlined. He said “At Houzz, we’re focused on building technologies that can be used today, by the broadest number of people, to make the home improvement and home design experience more fun and productive. For View in My Room 3D, we have built an enormous product catalog that continues to grow daily, and integrated augmented reality into the Houzz browsing experience, making it fast and easy for people to virtually experience products in their own homes, and instantly buy them on the Houzz app.”

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