Kidizen, a marketplace platform for buying and selling children’s clothing, announced its $3.2 million Series A funding round on Thursday (March 9).
The mobile app enables parents to sell both high-end and lesser-quality clothing in individual posts by posting many at a time. Most of the apparel sold on the site tends to fall within the mid- to high-end range as sellers are guaranteed to take home 82 percent of their profits, a report from TechCrunch noted.
Sinch launching as a mobile-first store back in 2014, the resale platform has garnered more than a quarter million registered users in the U.S.
The latest funding round was led by Origin Ventures, with participation from Royal Street Ventures, Corigin Ventures and MergeLane. It was also announced that Brent Hill, a partner at Origin Ventures, and Laura Brady, partner at Royal Street Ventures, will join Kidizen’s board of directors.
Alongside its storefront, Kidizen has also created an online community and social network for its users, enabling them to utilize the Gallery feature and hashtagging to showcase their child’s style.
“Our users are using Kidizen to express themselves,” CEO and cofounder Dug Nichols noted. “Users have pride in how they express their sense of style.”
The gallery is similar to an in-app Instagram feed, Nichols said, adding that the photos shared can also be pushed out across social networks such as Facebook and Instagram.
“Basically, they’re creating what are like these curated collections through the hashtag …. It’s in its infancy, but what we’re seeing that this is really a self-expression platform that’s both about the stuff and the style and inspiration,” Nichols said.