Amazon wasn’t the only online retailer who had a record-breaking day on Tuesday (July 17) – Target also saw its highest single day of traffic and sales of 2018 on Target.com, as the company offered day-long deals to compete with Prime Day.
“The most popular deals shopped by millions of guests from the Target.com one-day sale were small appliances, beauty and personal care, baby gear, home and tech items,” the company said in a press release.
Some of the deals customers were offered throughout the day included 30 percent off on Project 62 armchairs, decorative wall mirrors and Target-exclusive home brands; 25 percent savings on small appliances, with best sellers including Dyson vacuums, the Instant Pot pressure cooker and electric air fryers; 25 percent off beauty and personal care items, with Harry's Razors and beauty boxes being top sellers; and up to 30 percent off top Google products, with the Google Chromecast popular with tech lovers.
Target REDcard holders saved an additional 5 percent and received free two-day shipping on most items on the site, while guests without a REDcard were still offered free two-day shipping with purchases of $35 or more.
Nearly 90 percent of yesterday's online orders will be fulfilled by Target stores.
"This reflects the retailer's investment to use stores to get online orders to guests with greater efficiency and make Target America's easiest place to shop," the company stated.
Target was just one retailer that offered special deals on Tuesday to compete with Amazon Prime Day. Walmart also promoted free, two-day shipping, and also cut prices on Google Home devices as a counter to Amazon’s Echo sales.
“We’ve seen a 55 percent lift in online sales YoY over the course of Prime Day for large retailers – massive growth that we attribute to shoppers making purchases online with a variety of retailers," said Taylor Schreiner, director of Adobe Digital Insights, according to Retail Leader. "As a result of Amazon’s holiday increasing in popularity, numerous retailers offered deals on their own sites to combat Amazon, turning mid-July into a mini holiday shopping season. People love to comparison shop, with many turning to Amazon’s competitors to compare deals and prices. Prime Day has turned into a huge opportunity for all online retailers.”