WeWork — the ever-expanding, office-sharing mega-firm — is officially kicking off its launch into retail.
According to Chain Store Age, the concept comes with an audience built in.
The new concept, titled WeMrkt, will be housed within one of its early WeWork locations in downtown New York City. The small shop is designed around a small but specific collection of curated merchandise. The offers include healthy snacks, office supplies and apparel exclusive to company members.
The products are generally supplied and created by member firms.
And while WeMrkt is only in one Manhattan location today, the official plan is to expand the concept throughout New York and then eventually nationwide.
WeWork Chief Brand Officer Julie Rice said WeMrkt is “by our members, for our members.”
“WeMrkt is a great example of WeWork’s commitment to our members’ success,” she went on to note.
WeWork has a network of 260 facilities across the globe. Last October, the firm bought out Lord & Taylor’s flagship store on Manhattan’s Fifth Avenue, with plans to convert it into its corporate headquarters.
The firm turned its expansion-related plans to co-living arrangements, as well as coworking ones. The firm has already opened co-living communities in New York and Washington, D.C.
WeLive, of course.
According to Bloomberg, WeLive apartments are designed for people to be able to move in with just a couple of suitcases, whether for a few nights or a year. The facilities range from single rooms to studio apartments that come equipped with details that millennials will surely love — a Tuft & Needle mattress, Brooklinen sheets, two patterned accent throw pillows and an illustrated print of succulents on the wall.
But the price tag? About $3,000 per month — about what one would expect to pay in New York City for any studio.
So much for the saving built into communal living.