Amazon said this year’s Prime Day was its biggest shopping day ever, even bigger than any previous Black Friday and Cyber Monday combined.
According to a report from CNBC, the company said Prime Day was the “largest shopping event in Amazon history.” The sale lasted two days and was available in 18 countries. The eCommerce giant also said it sold more Amazon devices, like the Echo Dot and the Fire TV Stick, than ever before.
Amazon Prime members pay an annual fee of $119 to use the service, and Amazon said a “record number” of members participated. Also, Amazon added more members on July 15 than on any single day before, with almost an equal amount joining on July 16.
Amazon did not disclose specific membership numbers for the event.
“We want to thank Prime members all around the world,” said Amazon CEO Jeff Bezos. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”
The company sold 200,000 televisions, 300,000 headphones, 100,000 laptops and over one million toys. The fastest-selling items in the U.S. were the LifeStraw Personal Water Filter, the Instant Pot DUO60 and 23andMe Health + Ancestry kits.
Rival companies like Target, Walmart, Best Buy and Macy’s all ran specials as well, and there was a significant boost to Amazon’s competitors through their own online specials. Walmart is expected to have deals through Wednesday (July 17), and Target has been discounting its own products.
“Prime Day has become an indisputable summer shopping holiday, greatly benefiting online retailers that can attract consumers to their sites through compelling email campaigns or offering value-add services like buy online, pick up in-store,” said Jason Woosley, vice president of Adobe’s Commerce Product division.