The retailer is opening SoGifted shops in its flagship Manhattan store and six other locations. The pop-up shop is dedicated to selling products from a variety of women-led small businesses and will be open through January.
Macy’s has a minority stake in SoGal Ventures, which has invested in over 65 startups and reaches a network of more than 100,000 entrepreneurs in over 30 countries in the U.S., Asia Pacific and Europe. SoGal was co-founded by Pocket Sun and Elizabeth Galbut in 2016 and is headquartered in New York City. The two managing partners invest in diverse entrepreneurs at the seed and pre-A stage.
The SoGifted shops feature products and gifts from women-founded enterprises in the SoGal community. Brands include Lovevery, which sells expert-designed brain toys; Neely & Chloe, offering fashion-forward accessories; HidrateSpark 3, a smart water bottle that tracks hydration; herbal teas from Bon Temps; unbreakable hosiery by Sheertex and more.
“Our mission is to build a firm that embodies the cultural values we want to see in the world,” said Galbut. “With the partnership at Macy’s, we’re taking this a step further and giving in-store shoppers across the country an opportunity to discover and support female-led small business brands.”
SoGifted shops will be located in Manhattan’s Herald Square; Atlanta’s Lenox Square; Fashion Show in Las Vegas; Boston’s Northshore; North Star Mall in San Antonio; Twelve Oaks Mall in Detroit; and The Galleria in Ft. Lauderdale.
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Macy’s ongoing partnership with b8ta, which helps brands set up physical retail operations, enabled SoGal to quickly open at the department store.
SoGifted will also host entrepreneurial-focused events, including a “For Women, by Women” panel discussion at Herald Square with the founders of Blume, TomboyX and Sheertex on Jan. 14 at 6:30 p.m. Beauty and trunk shows are also planned, as well as a wellness-focused event.
The SoGal partnership aligns with the goal of Macy’s to double the number of pop-up shops within its stores.
