Discount retailer T.J.Maxx is partnering with Instagram tastemakers to promote a new term called “Maxximizing,” which the company says means not needing to sacrifice on quality or price to find cherished items, according to a press release by the brand.
To promote the term, T.J.Maxx is launching a game throughout several days and cities that people can play on Instagram. The five tastemakers are Hannah Simone, an actress; Rachel Choy, a lifestyle blogger; Alli Webb, founder of Drybar; Jeremiah Brent, an interior designer and Myleik Teele, founder of curlBOX.
They will each pick items for six product installations featured in large pods in New York City March 5-7, and Los Angeles March 14-16, and in new locations in those cities every day.
Users are invited to guess the price of items in the pods on Instagram, and the people with the closest guesses will get a chance to either win the whole pod or or a T.J.Maxx gift card of equal value.
"My mother was a fashion designer and global traveler, so I grew up learning how to embrace my own style on a budget," actress Hannah Simone said. "Now, as a new mother, I hope to pass the same skills on to my own child. This is why I'm so excited to partner with T.J.Maxx to bring The Game of #Maxximizing to life and prove to shoppers that great quality and great prices can coexist."
There are two ways to play the game. Users can either visit the pods in person and guess on instagram using the hashtags #Maxximizing and #contest, or they can simply view the pod on Instagram (@TJMaxx) or visit the curators pages and use the same hashtags.
The value of the pod will be revealed at the end of every day.
"Whether it be for a spring wardrobe, home makeover or family vacation, T.J.Maxx wants to show that you can buy the brands you love and get more you for the money," said Gina Bollus, manager of marketing at T.J.Maxx. "The Game of Maxximizing will show first hand that when it comes to shopping, you don't have to sacrifice quality for price."