People who subscribe to this new tier of the service will get access to 11 car models, which include coupes, sedans, roadsters and sport utility vehicles (SUVs) that are “powered by AMG’s signature handcrafted V8 engines.”
The new tier will cost more than the previous ones, at $3,595 per month. The Signature tier costs $1,095 per month, the Reserve is $1,595 and the Premiere costs $2,995. There is also a one-time fee of $495 to join the service. The plans come with service, insurance and roadside assistance. Also included is a “personal concierge,” who can help members to swap out vehicles.
The subscription service was started in Atlanta about two years ago with the goal of attracting customers who wanted to be able to drive fleet of upscale cars without owning them. Currently, the service is only available in Nashville and Atlanta.
Models in the new tier include the G63 SUV, GTC Coupe, GT Roadster, GT63 4-Door Coupe, and E63 S Wagon, although they will only be available in Atlanta. The cars are equipped with the company’s 4.0-liter twin-turbo V8 engines.
While not extremely common, an increasing number of car manufacturers have been looking at subscriptions as a viable way to attract millennial consumers who don’t want to use traditional buying or leasing options. Dealers object that the model is cutting into their business.
Other companies, including Cadillac, Nissan, Audi, Porsche and Jaguar are all testing subscription services. Even car rental companies like Hertz and Enterprise have been looking into the endeavor. The trials are mostly in pilot phases in selected cities.