thredUP, LG Aim To Help Consumers Clean Out Their Closets With Collab

Apparel resale platform thredUP will fuel a clothing clean out program on behalf of LG home appliances by way of thredUP’s Resale-as-a-Service (RaaS), according to a Thursday (July 15) announcement.

“As a leader in fabric care, LG is invested in how to care for your clothes throughout their lifecycle — from how you wash them to how you ultimately pass them on. Working with thredUP on this nationwide initiative enables us to scale these efforts in a unique way, while shining a light on the important issue of textile waste and inspiring consumers to take responsible action for the planet,” Peggy Ang, head of marketing at LG Electronics USA, said in the announcement.

The new program lets consumers remove unwanted products from their closets and provide those items with a “second life.”

To that end, those in the U.S. will have the ability to request a thredUP x LG Donation Clean Out Kit or print out a contribution label through the web.

Clients can put women’s and kids’ clothing, accessories and footwear into their Donation Clean Out Kit or all shippable boxes and mail them to thredUP at no cost.

LG and thredUP will contribute $5 to a chosen charity that the seller chooses for every Donation Clean Out Kit thredUP obtains.

thredUP then makes those items available in its marketplace, providing resellable products with a “second life.”

LG follows in the footsteps of other brands and merchants that harness RaaS to provide resale experiences to their clients. Firms that already harness the service include Reformation, Madewell and GAP.

“We are thrilled to work with an innovative company like LG to power apparel clean out for their customers and believe this deal shows that any company — not just fashion retailers — can participate in apparel resale through RaaS,” Pooja Sethi, senior vice president and general manager of Resale-as-a-Service at thredUP, said in the announcement.

The news comes as the secondhand market is poised to explode, as per a report released by thredUP and GlobalData in June, with resale alone anticipated to grow 11 times quicker than the wider retail clothing sector over the half of a decade to come.