Google and Samsung Target Holiday Shoppers With $395 AI Smart Glasses 

AI wearables, smart glasses

Google and Samsung are targeting the holiday shopping season with nine styles of artificial intelligence (AI)-powered smart glasses starting at $395, with devices featuring Google’s Gemini assistant that will begin shipping Dec. 10. 

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The companies opened preorders Thursday (Nov. 12) for glasses developed with eyewear brands Warby Parker and Gentle Monster, Bloomberg reported Thursday (Nov. 12)

    Warby Parker will offer three styles priced at $395, while Gentle Monster will sell six styles at $449. The devices will be available in multiple colors with clear or tinted lenses. 

    The glasses use Gemini to interpret what users see through a built-in camera, allowing them to ask questions and complete everyday tasks without reaching for their phones. 

    Users can look at an event invitation and ask Gemini to add it to their calendars or request meal suggestions based on ingredients in front of them. 

    The devices run Google’s Android XR operating system and support turn-by-turn navigation, real-time translation, messaging and phone calls. Users can activate Gemini through voice commands or by touching the frame. 

    Each model weighs approximately 41 grams and offers up to nine hours of battery life. An included charging case provides up to seven additional charges. 

    The glasses feature a 12-megapixel camera capable of capturing photos and high-dynamic-range video. They are compatible with iPhones and select Android smartphones. 

    Warby Parker offered an early look at its Google-powered smart glasses in May, with the partnership focused on hands-free access to information, applications and everyday tasks, as PYMNTS reported. 

    The December release brings another competitor into a market where Meta has established an early lead. 

    Meta and EssilorLuxottica, the maker of Ray-Ban glasses, were considering doubling annual production capacity from 10 million to 20 million units by the end of 2026, PYMNTS reported in January. 

    Privacy remains a concern as camera-equipped glasses can record people without their knowledge. 

    Google said its glasses will block photo and video recording if the outward-facing indicator light is covered, disabled or tampered with. Gemini will also redact bystanders’ faces before processing visual information. 

    The safeguards arrive as governments consider restrictions on AI eyewear. Norway was considering bans in selected public places, while European regulators were calling for clearer recording warnings, PYMNTS reported in October. 

    Warby Parker and Gentle Monster will handle sales through their websites and retail stores, while select Google Stores will offer demonstrations.