McDonald’s Job Application Memes Become NFTs

McDonald's, NFTs, OpenSea

McDonald’s now has parody non-fungible tokens (NFTs) for its own job application, created by someone else and listed on OpenSea, according to a CryptoPotato report Sunday (Jan. 23).

The circulation of the NFTs comes as bitcoin trades at half its record price from November, with the market hemorrhaging. Crypto traders have been seeing double digit losses on many altcoins, too.

The report notes that the NFT collection is called McDonald’s Job Application and has 1,111 application forms that holders can use to apply at the fast food giant.

The creator of the NFT also provided a snarky caption targeted at the crypto community: “ETH going down? Can’t afford living? We got you! Apply now to your dream 9 to 5 McDonald’s job with our application.”

Memes are inherently “part of internet culture,” as the report notes, but this specific NFT collection is a counter to the various desultory ideas about McDonald’s employees — in particular, the idea that crypto traders will have to look for work at the fast food giant if prices keep going down.

For example, one meme from around seven months ago showed El Salvador President Nayib Bukele, who oversaw the turning of bitcoin into a legal tender, wearing a McDonald’s employee uniform.

PYMNTS wrote recently that McDonald’s was rolling out a new loyalty scheme in the U.K., called MyMcDonald’s Rewards. It was initially rolled out Jan. 10 in 10 restaurants in the north of England, and another 65 restaurants will be added by the end of the month.

See also: UK Rewards Programs Increase as McDonald’s Pilots Loyalty Scheme

The program, which McDonald’s expects to be nationwide by the end of the year, lets customers earn rewards points for every pound they spend — which can then be cashed in for a free meal or a charity donation once a user reaches 1,500, 2,500 or 4,000 points.