Retail’s digital loyalty landscape is being redefined by the rivalry between Walmart+ and Amazon Prime. PYMNTS Intelligence monitors how consumers engage with these subscription programs—and how their shopping habits shift as a result. Drawing from ongoing survey research, this project offers a detailed look at adoption trends by demographic segment and purchase behavior across grocery and retail categories.
This analysis is based on quarterly surveys conducted with a US Census-balanced sample of about 2,000 consumers, ensuring representative distribution across key demographic segments (gender, income, age).
